How well is Brand performing on WeChat and Weibo?
Our platform helps the brands listen to their Chinese customers and understand consumer trends on WeChat and Weibo.
Our platform helps the brands listen to their Chinese customers and understand consumer trends on WeChat and Weibo.
Stay on top of public perception of your brand or products on WeChat and Weibo.
Analyze a competing brand or product mentions on WeChat and Weibo.
Report on the performance of a KOL campaign.
Improve and build your WeChat and Weibo social media strategy based on audience insights around your key topics.
Build your Chinese social strategy and plan in advance.
Scale your brand with the right insights.
Your Chinese social media presence is crucial to your success in China. Listen to what people are saying on WeChat and Weibo before planning your Chinese social media content. Engage your audience in a relevant way to grow your brand.
Compare your and your competitors’ mention trends over different time periods. Identify who has a larger share of voice.
Compare your and your competitors’ mention – individual and overall sentiment. Monitor your brand health and identify positive and negative news.
Identify and Track influencers (KOLs) trends used by you or your competitors. Get data into likes, shares, read, comments and more.
Identify your brand health and monitor your competitors on WeChat and Weibo. Built for Global Marketers who want to unlock China!
Add the English or Chinese keywords you want to track and also their relevant translation. Not sure about the right keyword - just ask us!
WeChat and Weibo mentions are updated every 6 hours - quickly analyze mentions. Sort the data by Recent First, Interactions, Positive Sentiment or Negative Sentiment. Deep dive into each post to learn more.
Use the data to empower your team and enhance your marketing campaigns. Monitor your competitors performance or check your own brand health.
Looking for more info? Here are some things we're commonly asked
If it's public - then we will collect it. We cannot get data from personal chats, groups, messages, etc. Any public post on WeChat and Weibo can be collected by Panda Metrics.
The basic plan has a limit of 2 keywords - meaning we will only track those 2 keywords during the month. You cannot change it midway or after collecting some data. The RPA we deploy collects data for the entire month, it also keeps looking for more data till you reach the number of mentions that month. If you need more keywords and mentions we suggest buying additional credits or upgrading your plan or contacting us for a custom plan.
Yes we do on individual posts and also overall sentiment. We run sentiment analysis on a scale of 1 to 10 with 10 being the higher sentiment (more positive). However, it is still very challenging to detect sentiment of some posts because of sarcasm and general context of discussion - we're doing our best to make it as accurate as possible! If you spot any errors please let us know so we can improve our solution and get you more accurate data.
When you reach the monthly limit the system will stop collecting new mentions and you can see the number of mentions used in the Profile message. If you need to track more mentions that month - please buy additional credits or contact us.
You can buy additional credits for current month within the platform.
You can buy credits for historic data for up to 12 months within the platform.
You can request additional or update of existing keywords in the current plan.
These are the amazing upcoming features that this product has to offer. This product is built to benefit you massively and each feature will be built with customer feedback.
